MEET THE TEAM

LIME Inc. | Life Insurance & Mortgage Experts

LIME was founded with a clear vision: to combine extensive business experience, attention to detail and exceptional customer service with professional, trusted mortgage and insurance advice.


James brings a diverse professional background to LIME, having previously worked in banking and compliance before moving into the high-end cycling industry. During this time, he built and managed several successful global businesses and brands that continue to be highly regarded within the sporting world.


Bringing this wealth of commercial experience into the financial services industry, James has applied the same exacting attention to detail and commitment to outstanding customer service to his role as a Mortgage Adviser. He has developed strong relationships with clients, lenders, insurers and other industry professionals, helping customers navigate the mortgage and insurance process with confidence.



At the heart of LIME is a genuine commitment to providing a personal and professional service. James is passionate about understanding each client’s individual circumstances and going the extra mile to deliver the best possible experience – something reflected in the excellent feedback and testimonials LIME continues to receive from its clients.


LIME is supported by Sesame Bankhall Group, an established name within the UK financial services sector. Through this relationship, we have access to comprehensive systems and support that help us deliver professional, compliant and trusted advice to our customers.


At LIME our focus remains simple: providing straightforward, personal advice and exceptional service throughout every stage of our clients’ mortgage and insurance journey.

James Wellman

Director & Advising Principal

As Director and Advising Principal of LIME, James is responsible for both the day-to-day direction of the business and ensuring clients receive a professional, personal and efficient service.


While overseeing the operations, development and continued growth of LIME, James remains firmly focused on working directly with clients. He takes the time to understand their individual circumstances and requirements, providing clear and tailored mortgage and insurance advice.


James works closely with lenders, insurers and other professionals throughout the process, helping to ensure each client’s journey is as straightforward and seamless as possible. His attention to detail and commitment to exceptional customer service remain at the heart of everything LIME does.